Question 1

What is Q. Serious. Play?

Accepted Answer

Q. Serious. Play is a padel-focused company that designs premium ad solutions, brand partnerships and team experiences. We help clubs create more value, brands reach audiences in meaningful contexts, and companies bring teams together through padel-based experiences.

Question 2

What makes QSP different?

Accepted Answer

QSP does not simply sell advertising space. We design structured ecosystems of visibility and interaction. Our approach combines physical touchpoints, digital content, gamification, rewards and premium brand integration.

Question 3

Why padel?

Accepted Answer

Padel is accessible, social and fast-growing. People don't just pass through a padel club: they play, stay, watch, talk, connect and return. That creates a high-quality attention environment for brands and a powerful experience setting for teams.

Question 4

What does "Built for attention. Designed for impact." mean?

Accepted Answer

It means QSP focuses on more than visibility. We design brand presence to be seen in the right context, repeated intelligently and integrated naturally, so it creates stronger attention, better recall and more meaningful impact.

Question 5

Why should a brand partner with a padel club?

Accepted Answer

A padel club offers repeated exposure in a positive, social and engaging environment. Unlike many traditional advertising formats, brand presence in a club is experienced over time, in a place where people feel active, relaxed and connected.

Question 6

How is QSP different from traditional sponsorship?

Accepted Answer

Traditional sponsorship often stops at logos and panels. QSP goes further by creating integrated brand journeys: from booking and confirmation to on-court presence, QSP Channel, QSP Pulse+, rewards, events and post-game communication.

Question 7

What types of brands are relevant for QSP partnerships?

Accepted Answer

We focus on relevant and affinity-based partners: brands that make sense for the padel audience and can bring value to players. This may include sports, mobility, wellness, food and beverage, lifestyle, finance, insurance, real estate, travel, retail or local premium services.

Question 8

What are the main partnership packs?

Accepted Answer

QSP offers four main partnership packs: Signature, Impact, Prime Time and Connection. Each one is designed around a clear objective: club association, immersive court presence, natural attention through the club clock, or community engagement through interclubs.

Question 9

Can a partnership be customized?

Accepted Answer

Yes. The packs provide a clear structure, but activations can be adapted to the partner's goals, audience and available assets. The objective is always to create a coherent, useful and premium presence.

Question 10

How does QSP help brands create interaction?

Accepted Answer

Through QSP Pulse+, QR codes, rewards, contests, events, sampling, demos and partner benefits. We aim to turn visibility into engagement, and engagement into memorability.

Question 11

What is the DOOH Media Loop?

Accepted Answer

The DOOH Media Loop is a short-term digital advertising format for local advertisers. It offers repeated visibility through curated loops on screens inside padel clubs or sports venues.

Question 12

Is DOOH the same as a partnership?

Accepted Answer

No. Partnerships are deeper, more integrated and often longer-term. DOOH is a tactical media solution for local campaigns, promotions, launches, recruitment or events.

Question 13

How long does a DOOH campaign last?

Accepted Answer

A standard campaign lasts 15 days. The loop is curated and limited to a small number of advertisers to preserve attention and avoid visual overload.

Question 14

Why is the loop limited to a small number of advertisers?

Accepted Answer

Because attention decreases when there is too much noise. By limiting the number of advertisers, QSP protects the quality of exposure and keeps the environment premium.

Question 15

Who is DOOH ideal for?

Accepted Answer

DOOH is ideal for local businesses, retailers, restaurants, events, recruitment campaigns, product launches and short-term promotional actions.

Question 16

Why should a club work with QSP?

Accepted Answer

QSP helps clubs professionalize their commercial and partnership strategy. We structure the offer, identify relevant partners, design premium visibility systems and create new revenue opportunities without compromising the player experience.

Question 17

Will QSP turn the club into an advertising space?

Accepted Answer

No. The opposite. Our approach is based on scarcity, design and integration. We avoid visual overload and aim to make the club more elegant, coherent and brand-ready.

Question 18

How does QSP create value for clubs?

Accepted Answer

QSP creates value through premium partnerships, DOOH campaigns, QSP Channel, QSP Pulse+, brand activations and structured commercial packages. Clubs can generate additional revenue while improving the overall experience.

Question 19

What is the benefit of joining the QSP network?

Accepted Answer

A single club has local value. A network of clubs creates stronger value. By connecting several clubs, QSP can attract larger partners, create scalable campaigns and offer more consistent visibility across multiple locations.

Question 20

Does the club keep control of its identity?

Accepted Answer

Yes. QSP's role is to enhance the club environment, not replace its identity. Each club keeps its personality, while benefiting from a more professional and structured commercial approach.

Question 21

Will players see more advertising in the club?

Accepted Answer

Not more advertising: better integrated advertising. QSP limits the number of partners and focuses on clean, relevant and non-intrusive brand presence.

Question 22

What is the benefit for players?

Accepted Answer

Players can benefit from rewards, contests, partner offers, events, better club content and improved facilities. The goal is for brand presence to add value, not noise.

Question 23

What is QSP Pulse+?

Accepted Answer

QSP Pulse+ is a loyalty and engagement layer that can reward players for actions such as booking, participating in events, engaging with club content or interacting with partners.

Question 24

Is the player experience protected?

Accepted Answer

Yes. Protecting the player experience is central to QSP. Brand visibility must feel relevant, respectful and integrated into the club environment.

Question 25

What are QSP Team Experiences?

Accepted Answer

QSP Team Experiences are padel-based team sessions combining discovery, fun and useful learnings. They are designed for companies that want an engaging, accessible and meaningful team moment.

Question 26

Do participants need to know how to play padel?

Accepted Answer

No. The experience is designed to be accessible to all levels, including complete beginners. The objective is not performance, but connection, energy and shared experience.

Question 27

What happens during a Team Experience?

Accepted Answer

A typical session includes an inspiring introduction, a coached padel experience, simple team-based challenges, a debrief and a social moment.

Question 28

What can a team learn from padel?

Accepted Answer

Padel naturally reveals how people communicate, coordinate, decide and adapt. These insights can be linked to teamwork, alignment, trust and collective performance.

Question 29

Is it just a fun activity or a structured experience?

Accepted Answer

Both. QSP believes enjoyment makes learning stick. The experience is fun and energizing, but also structured to generate simple insights and practical takeaways.

Question 30

How many people can participate?

Accepted Answer

Formats can be adapted depending on the number of participants, available courts and objectives. QSP can design experiences for small teams as well as larger groups.

Question 31

Who should contact QSP?

Accepted Answer

Brands looking for meaningful attention; clubs looking to create more value; local advertisers looking for repeated visibility; companies looking for team experiences with impact. If you share this philosophy, we probably have something meaningful to build together.